Senta Slingerland | Directora del Programa See It Be It
Brand Builder and Curator
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As the co-founder of Fala Works, Senta helps companies to inspire and be inspired. She works with a range of companies across industries and around the world, such as Coca-Cola, Twitch, METRO, Bloomberg, Accenture Song, Bazaarvoice, Tech Open Air, Cannes Lions, Mesa andSnap Inc.
Senta is also a leader-at-large at Mesa, a company that has created a new approach to how work should be done. In only five days, Mesa builds solutions to complex challenges, for clients such as Google, Samsung, Fiat, Nestlé and Globo. It’s been hailed as one of the most innovative working formats in the world.
Senta is the former Director of Brand Strategy for the Cannes Lions International Festival of Creativity, where she helped transform the company from a week in Cannes for the ad crowd, to an institution that is both a benchmark of, and campaigner, creativity globally. In her eight years at the company, Senta launched numerous programmes and initiatives aimed at employing creativity and the creative community as a force for change, including The Glass Lion, an award for messages that shatters stereotypes of gender in advertising, and See It Be It, a programme for the advancement of female creative leaders. She also initiated Cannes Chimera, a collaboration with the Bill & Melinda Gates Foundation to help NGOs receive creative mentorship.
Senta is the author of City Shapers London, a book about the creative people changing the culture of our cities,and has co-authored and edited the Taschen-published book Game Changers, about the advertising that changed advertising. She also curates industry events around the world and runs programmes to diversify the talent pool in advertising.
Senta is a regular on the speaker circuit, talking about the value of creativity, community, diversity, and the future of work.
