Nick Law | Vice Chairman & Global CCO, R/GA

Managing creativity. How to recognize, assemble and activate diverse creative thinking

R/GA recognizes two fundamentally different types of creative people: those who think in stories and those who think in systems. Their creative process’ as different as time and space. Digital media has connected these tribes, but they stand face-to-face, dumbstruck by each other’s strangeness. This cultural blindness is stalling the next great creative revolution. Nick law reveals how to create a framework for these two ways of thinking to combine and thrive.