Most of Contagious’ work takes us into marketing’s biggest conflict. We’re helping agencies and clients transform their traditional antagonistic ways of working into new processes that can support creativity, instead of turning it into a casualty. But what we’re still seeing is too much resistance from both sides. In this presentation Janaina will show why true collaboration is the only guarantee of outstanding creative work and how both sides can unite in a culture of peace & love against the common enemy of anti-creativity.