4 de octubre | 18:20 - 19:00
Cannes Lions: The Official Digest
During this 45 minutes session, Simon will explore the key themes and trends from this year's festival and the Lion-winning work. He will provide insight on how major trends are evolving, and explain how they are impacting the creative landscape today. The Cannes Lions Official Digest will arm you with the most impactful creative techniques and strategies, provide inspiration from the most successful Lion-winning work and serve up expert advice on how to prepare for the trends shaping the future of creativity that will propel you into the year ahead.
Sobre el ponente:
Simon Cook
Simon Cook worked on the agency side before joining the Lions business. He has worked in the branded communications industry and Lions for over a decade. During his tenure with Lions he has overseen the creation and introduction of more than half of the Lions awards. Simon is deeply passionate about the work and is a tireless advocate for creative marketing excellence that drives business performance. Simon founded the Global Chief Marketing Officers Growth Council and is leading the expansion of the Lions brand including the provision of intelligence services and learning and advisory programmes with creativity at the core.
-------
Simon Cook trabajó en el lado de las agencias antes de unirse a Cannes Lions. Ha trabajado en la industria de las comunicaciones durante más de una década. Durante su tiempo en LIONS, supervisó la creación e introducción de más de la mitad de los premios y categorías. A Simon le apasiona profundamente el trabajo y es un defensor incansable de la excelencia creativa que impulsa el rendimiento comercial de marcas y productos. Simon fundó el Global Chief Marketing Officers Growth Council y está liderando la expansión de la marca LIONS, incluida la prestación de servicios de inteligencia, programas de aprendizaje y asesoramiento en creatividad.
